The base for every successful campaign is a very high performing website / landing page. We take care of it:
- Traffic Analysis:
- Visitors: Track the number of visitors to your website.
- Unique Visitors: Identify the number of individual users.
- Pageviews: Count the total number of pages viewed.
- Bounce Rate: Measure the percentage of visitors who navigate away after viewing only one page.
- User Behavior:
- Session Duration: Analyze how much time users spend on the site.
- Click-Through Rate (CTR): Measure the percentage of users who click on a specific link.
- Conversion Rate: Track the percentage of users who complete a desired action (e.g., make a purchase).
- Traffic Sources:
- Referral Sources: Identify websites that refer traffic to yours.
- Organic Search: Analyze how many users find your site through search engines.
- Direct Traffic: Determine how many users directly type your URL or use bookmarks.
- Social Media: Track traffic from social media platforms.
- Content Analysis:
- Popular Pages: Identify the most visited pages on your website.
- Exit Pages: Determine where users most commonly exit your site.
- Dwell Time: Analyze how much time users spend on specific pages.
- Technical Insights:
- Device and Browser Compatibility: Ensure your website works well on various devices and browsers.
- Page Load Times: Optimize site speed for better user experience.
- Error Pages: Identify and fix broken links or error pages.
- Geographical Insights:
- Visitor Location: Determine the geographic location of your website visitors.
- Localization: Consider tailoring content based on geographic data.
- E-commerce Analytics:
- Sales and Revenue: Track online sales and revenue.
- Shopping Cart Abandonment: Identify reasons users abandon the checkout process.
- Event Tracking:
- User Interactions: Track specific user interactions, such as clicks on buttons or downloads.
- Goal Tracking:
- Set Goals: Define and track specific goals, such as form submissions or newsletter sign-ups.
Popular tools for website analytics include Google Analytics, Adobe Analytics, and others. These tools offer dashboards and reports to visualize and interpret data, helping businesses make data-driven decisions to enhance their online presence.