adfaction – Concept and Forecast, Performance Campaigns, Tracking, BI and Creative Production
Interim Manager - Return of Investment Performance Forecast, Digital Campaigns, Creatives Production, Tracking, Analytics, Customer Relationship Management and Businesse Intelligence System
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
